When looking for a campaign developer that can help you become more successful, you need to consider several different things. One important thing to consider is whether or not the certification they hold actually helps you do the job they say they’ll do. After all, a campaign is a campaign and any campaign developer worth their salt won’t be interested in learning how to become a test writer or changing a website into a voter registration form.
For instance, a developer who says he or she can become certified in Internet marketing will be working for a client to build a web site for them and not necessarily doing anything that builds an actual campaign for a sitting candidate. Likewise, a developer who says they can become certified in social media won’t be working to build a web site for a sitting candidate and won’t be working to build a website to increase voter registration. The campaign’s objective needs to be geared towards either reaching the target voters as soon as possible, or registering new voters once they turn 18.
So, when looking for a campaign developer, take your time and do some research. Find someone who has a proven track record of success at achieving both goals. Remember, if you’re spending money and time on a campaign you’re risking the chance that it won’t be successful if you don’t have a very solid plan to make that success happen. Once you find a campaign developer that meets your expectations, he or she will need to sit down with you, write out your goals, and create a tailored plan to reach them.
Some developers might charge a fee for their services. That doesn’t necessarily mean they’re the best. It might simply mean that they’re the one you’ve found with the resources to work on your campaign. You’ll want to look at their portfolio. It should include examples of campaigns they’ve completed and a breakdown showing how much of the job was completed on their time. Look at examples of campaigns they did for other candidates similar to the one you’re trying to achieve.
A good developer will put time aside to really understand the candidate you have in mind. He or she should be willing to spend a little more time with you just to get a better understanding of what you want. If you spend the time to find a developer who understands you well and has a great deal of respect for your ideas, then you’ll likely get a finished campaign that is both effective and enjoyable for everyone involved. Some designers balk at the idea of working with a candidate they feel “can only speak to code”. Don’t worry – these developers often come from marketing backgrounds and know how to effectively communicate with candidates.
Once you’ve hired the right campaign developer, your next step is hiring a team of talented volunteers to join the team. These are the people who will actually carry out the tasks you assign to them. If you don’t want to spend a lot of time training your staff, take a look at some job boards and search for open positions. Many companies post open positions online before even having a candidate to read a resume. By using job boards to gather potential candidates, you can narrow down your list pretty quickly.
The final step is hiring the campaign developer. Hiring a campaign developer is generally a fairly straightforward process, as long as you follow the basic recommendations. Generally, you should choose someone who has previous experience in website development, as well as extensive industry knowledge. Your candidate should have good taste and understand how to use websites and social media effectively to promote your company.
